Results

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Results referring to tobacco prevention campaigns of the Federal Office of Public Health (FOPH)1

The reports on this topic provide information on the perception of campaigns of the FOPH (e.g. “Rauchen schadet.._” [Smoking is harmful...] and „BRAVO - weniger Rauch, mehr Leben“ [www.bravo.ch]), the public’s knowledge about the harmful effects of tobacco use, and attitudes towards protection of non-smokers.

Evaluation of the campaign 2006: "Bravo - Weniger Rauch, mehr Leben"

About 86% of the 14- to 65-year-old permanent residents of Switzerland assesses the campaign as good.

 

Report Bravo - Weniger Rauch mehr Leben 2006
Research report Rauchen schadet.._
Short report Rauchen schadet.._

(Publication date of the report BRAVO-Weniger rauch mehr Leben: April 2007)

1Keller, R., Krebs, H., Radtke, T. & Hornung, R. (2007). BRAVO – Weniger Rauch, mehr Leben. Begleituntersuchung zur Kampagne 2006. Tabakmonitoring – Schweizerische Umfrage zum Tabakkonsum. Im Auftrag des Bundesamtes für Gesundheit, Gesundheitspolitik, Fachstelle Tabakpräventionsfonds. Zürich: Psychologisches Institut der Universität Zürich, Sozial- und Gesundheitspsychologie.

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